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I’ve noticed a few things over the past couple of years when working with business owners who are looking for a professional copywriter to help them with their marketing. They don’t know which questions to ask a copywriter. Or rather, what to use as an indicator to determine whether or not they are right for […]
Consistency. It’s the key for any small business owner who provides a service. And it’s especially important in how you deliver value to your customers. It’s easy to fall into a lull of doing work. You get a new project. You get it done and get paid. And do you know how people will see […]
Storytelling is as old as humanity. We connect with them. Engage with them. And if the stories are good enough, we share them. So when it comes to talking about how you rebranded a company, created a new website, or redesigned an urban restaurant, gone are the days of formal, boring case studies or product […]
I remember it well. The stress. My stomach in knots over the next presentation. The next meeting. The next project. When I worked as a graphic designer for a big digital agency, I was living the dream. Or so I thought. While I made a decent salary and worked on awesome brands, I didn’t enjoy […]
It’s no secret that the internet is full of information. Some of it is helpful. Some not so much. So a healthy dose of cynicism is not a bad thing when it comes to online content. So how does this apply to your business? People are more discerning about who they trust. Meaning […]
A couple of months ago, a friend mine sent a video of a tiny cake with a note saying that it would be cool to do something like this for his business. He was sending this because we were working together to gain better leads. This was a marketing tactic that he wanted to try […]
It’s tempting to dive right into the visual parts of creating your brand. Logo and color scheme? Check. Website and email templates? Double check. But what about the customer? Wait. What do you mean? I have my products and website. That’s what the customer cares about. Well…kind of. First, you have to get the customer […]