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It’s no secret that the internet is full of information. Some of it is helpful. Some not so much. So a healthy dose of cynicism is not a bad thing when it comes to online content.
So how does this apply to your business?
People are more discerning about who they trust. Meaning that you need to focus on conveying the value of your brand to customers. Converting them from passive buyers into loyal fans takes time, which makes sense. People need to feel comfortable with your business before handing over their hard-earned cash.
Creating thoughtful, value-driven content needs to be part of your marketing strategy. This is especially true as you continue to build trust and credibility with your customers.
To make it easy, I’ve created a handy infographic for you. This shows the elements needed to make your content both engaging and trustworthy.